Veganuary has officially landed — and this year, supermarkets are taking it seriously. I’ve been out visiting all the major retailers to see who’s offering real value, and where you should shop if you want to make plant‑based eating affordable this January.
Here’s what I found — and yes, one supermarket is way ahead of the pack.
Aldi: The Standout Winner for Veganuary 2026
Aldi is absolutely smashing Veganuary this year. Deals began right at the end of December, and they’re treating Veganuary as a full seasonal event, not just a weekly Specialbuy drop. That means:
- New vegan items arriving weekly
- Consistent, meaningful discounts across the range
- A proper curated Veganuary selection rather than scattered offers
We were genuinely impressed. Aldi feels like the only supermarket that planned ahead for Veganuary rather than reacting to it.
If you’re shopping on a budget — or just love discovering new vegan bits — Aldi should be your first stop.
Lidl: A Strong Contender — Our Second‑Best Pick After Aldi
Lidl has stepped up this Veganuary with a surprisingly solid offering that puts it firmly in second place, just behind Aldi. While they haven’t gone as big as Aldi’s full seasonal rollout, Lidl is treating Veganuary as a proper month‑long event rather than a one‑week promotion — and that makes a huge difference for anyone shopping on a budget.
Here’s what stood out:
- Month‑long Vemondo offers: Lidl’s plant‑based Vemondo range is discounted across January, giving shoppers consistent value rather than short‑lived deals.
- Good mix of staples and treats: From vegan nuggets and burgers to dairy‑free yoghurts and desserts, Lidl has a reliable core range that’s ideal for everyday meals.
- Budget‑friendly pricing: Even without flashy promotions, Lidl’s baseline prices are already low — and the Veganuary reductions make them even more competitive.
- More items expected mid‑January: Lidl typically releases additional Vemondo products as the month goes on, so shoppers can expect new arrivals and restocks in the coming weeks.
- Great option for families and batch‑cookers: Their freezer range is especially strong, making it easy to stock up without overspending.
Overall, Lidl feels like the only supermarket genuinely close to Aldi in terms of value and consistency. If Aldi is your first stop, Lidl should absolutely be your second — especially if you’re feeding a family, meal‑prepping, or looking for reliable staples without the premium price tag.
Sainsbury’s: Strong 3‑for‑2 Across Most Vegan Products
Sainsbury’s has rolled out a 3‑for‑2 deal across much of their plant‑based range, which can be excellent value if you’re buying higher‑priced items.
- Great for premium brands like Juicy Marbles or THIS
- Cheapest item is the one deducted — so choose carefully
- Wide range included, from chilled to frozen
If you’re stocking up on pricier centrepieces, this is a smart place to shop.
Waitrose: Selective Discounts, Up to 25% Off
Waitrose has some Veganuary offers, but they’re limited and not store‑wide.
- Around 25% off selected vegan items
- Freezer reductions between 20% and 50%
- Not all vegan products included
Worth a browse if you’re already in store, but not the strongest contender this year.
Asda: No Major Changes
Asda was the quietest of all the supermarkets.
- No noticeable Veganuary price changes
- No major new vegan products spotted
- Standard range only
If you’re hunting for deals, Asda isn’t the place this January.
Tesco: 20% Off with Clubcard + Freezer Reductions
Tesco is offering:
- 20% off all chilled vegan foods with Clubcard
- Additional reductions in the freezer section
- Good availability across most stores
Solid mid‑range savings, especially if you’re already a Clubcard user.
Quick Comparison Table
| Supermarket | What They’re Offering | Best For |
|---|---|---|
| Aldi | Season‑long Veganuary range, new items weekly, strong pricing | Best overall value |
| Sainsbury’s | 3‑for‑2 across most vegan items | Premium brands & multipacks |
| Waitrose | Selective 20–25% discounts, some freezer items half price | Treat items & speciality foods |
| Asda | No major changes or new items | Standard weekly shop only |
| Tesco | 20% off chilled vegan with Clubcard + freezer reductions | Everyday staples |
| Lidl | Vemondo range on offer 1–28 Jan, month‑long deals | Budget-friendly plant-based basics |
Sources: Lidl’s Veganuary offers and Vemondo range details.
Final Thoughts
Aldi is the clear winner so far — thoughtful planning, great pricing, and a proper Veganuary rollout. Tesco and Sainsbury’s offer good value depending on what you’re buying, and Lidl is shaping up to be a solid contender as more products land in stores. In fact, Lidl currently stands as a strong runner‑up in second place. Asda, meanwhile, appears not to have taken part this year, though late‑month surprises are always possible.
If you’re doing Veganuary on a budget, or helping friends and family get started, Aldi and Lidl will likely give you the best value throughout January.
Please note: store layouts and stock vary, and some displays may mix vegan and vegetarian products together. Always double‑check labels before purchasing to make sure you’re picking up the fully plant‑based option.
For reference: Photographs were taken on 4th January 2026 – East Sussex.
Disclaimer
Store ranges and promotions can vary by location, and stock levels change quickly during Veganuary. Some supermarkets — especially late starters like Asda — may introduce new products or surprise offers as the month goes on. If you’re shopping for specific items, it’s always worth checking your local store or app for the most up‑to‑date information.
