If you’ve felt like vegan messaging has been everywhere this year, you’re not imagining it. 2025 has seen the biggest surge in vegan and animal‑rights advertising the UK has ever experienced, from primetime TV to cinema screens, billboards, and global digital campaigns. For long‑time vegans — and for anyone who’s been quietly hoping for a cultural shift — this has been a genuinely heartening moment. For years, vegan organisations have worked with tiny budgets, relying on grassroots activism and social media to get their message out. But 2025 changed the landscape. Suddenly, vegan ads weren’t niche — they were mainstream,…