When people ask “how many vegans are there?” the answer seems simple. But in reality, it’s undefinable. Most surveys and market trackers rely on sales of branded vegan products—burgers, sausages, dairy-free cheese. Yet this misses an entire group: whole-food vegans. These individuals shop for vegetables, grains, legumes, and fruits. Their baskets look just like those of omnivores who also buy fresh produce, so they’re invisible to the data. That’s why the true number of vegans is far higher than statistics suggest. đź›’ Tesco’s Own Admission Tesco, the UK’s largest supermarket, recently admitted it is “highly unlikely” to meet its target…
